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Specialized Veterinary Care

BrightHeart Veterinary Centers were launched with the mission of providing
exemplary veterinary specialty care. The branding assignment focused on establishing cross-channel brand
support at every touchpoint, and be seamlessly scalable as the network grew from across the U.S. and Canada.
Each new member hospital presented an opportunity to meld a legacy brand with the network brand.

Magazine Print Advertising

Magazine advertising for Katonah Bedford Veterinary Center typified the approach for all BrightHeart hospitals.

21st Century Veterinary Care
It's Not Black & White
As We Would Our Own
It Will Be OK

Collateral Promotion

Direct mail campaign for SouthPaws Veterinary Specialists hospital's oncology practice.

BrightHeart Oncology - Surgery at 3am
BrightHeart Oncology - Drs Right Now

Brochure for Western Veterinary Specialists (Calgary, Canada) Rehab programs. (reader flow)

Western Vet Rehab broch1
Western Vet Rehab broch2

Website Design

The BrightHeart brand identity and website design scheme adapted for main corporate and network facility websites.

BrightHeart Corporate Website
Western Veterinary Website
Arboretum View Website

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