BrightHeart Veterinary Centers were launched with the mission of providing
exemplary veterinary specialty care. The branding assignment focused on establishing cross-channel brand
support at every touchpoint, and be seamlessly scalable as the network grew from across the U.S. and Canada.
Each new member hospital presented an opportunity to meld a legacy brand with the network brand.

Magazine advertising for Katonah Bedford Veterinary Center typified the approach for all BrightHeart hospitals.

Direct mail campaign for SouthPaws Veterinary Specialists hospital's oncology practice.

Brochure for Western Veterinary Specialists (Calgary, Canada) Rehab programs. (reader flow)

The BrightHeart brand identity and website design scheme adapted for main corporate and network facility websites.