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Folgers Brand Extension

The name Folgers is synonymous with a sturdy if unspectacular brand heritage.
Innovation beckoned in the form of a truly satisfying reduced caffeine blend.
Have the taste. Half the caffeine. Your choice.

Folgers Lite - Sittin On The Fence
Sittin' on the Fence?
Folgers Lite - Middle of the Road?
Middle of the Road?

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