Swiffer
sweeps away preconceptions about housecleaning drudgery.
Swiffertising sweeps away preconceptions about fun and irreverence
in the category.Based on the wildly successful introduction Swiffer
has
enjoyed, all kinds of peoplewould much rather Swiffer than suffer with
the old ways of cleaning.
"All
tangled up? Break free with Swiffer!"
"Swiffer
gets you in and out of really tight places."
"If
those aren't tears of joy, smile, and say Swiffer."
"Swiffer
goes above. And beyond."
