Why should people put up with the mystery brew boiled up at the office?
Especially when they’re accustomed to the sensory pleasures of Folgers at
home. The answer lies in a multimedia grassroots effort to raise consumer
consciousness. YOU have the right to enjoy Folger's, anywhere!

 
Local 4/C newspaper and magazine presents a whimsical call for workers to take action.
"Put a new face on your workday."
"Discover the best part of
working your way up."
"Tell the boss it was your idea."
 
Transit shelter posters rally the working person to the cause.
 
Folgers Funetics appear in well-travelled outdoor locations. The compulsion to decode the strange phrases fuels a
web and 800# contest sponsored by local radio stations. The prize: Folgers for your workplace for a whole year.
 

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