The
Advertising Research Foundation has led the way in championing marketplace
intelligence since 1937. Its membership shares a common goal: Leadership.
Please
browse through the following examples which express this mandate
in advertising, e-publishing,
member support and research
initiatives.
The ARF Yearbook for 2000 was published conventionally and as a CD-rom.
The Y2k Yearbook focused on the events and successes of this pivotal year.
The ARF Handbook serves as the bible for members who wish to benefit the most from their organization.
Everything one would need to actively participate in the myriad functions of The ARF can be found inside.
For the first
time in 41 years, the fundamental calculus whereby media decisions can
be made
was being revised. So much had changed in the intervening decades that
a new inspection of
the causative factors responsible for media and advertising effects needed
to be conducted.
The document
not only described the new world in text, but integrated
a visual counterpaet to the ideas which did not exist in 1961.
The New Media
Model takes the reader through the eight stages of media and advertising
effects,
verbally, visually and viscerally.
