A
growing number of large packaged goods companies have been enlisted in
the effort
to drive support for the animal shelter community across the United States.
From
grocery chains to pharmaceutical companies, unique promotions have been
devised
that create awareness of the opportunities for pet adoption, as well as
the benefits to
animals and people alike. Not to mention providing funds for the shelters
that care for
the millions of pets waiting for adoption.
These
promotions exercise the power of product placement at the point of adoption,
as they strike a chord with savings-conscious consumers at the point of
purchase.
Below are samples from programs for Procter & Gamble, Pfizer Animal Health, Dial Corporation and A&P Stores.
and odors. This program explains how Febreze and Swiffer equip adopters with an intuitive daily regimen to ensure that their
new friend will indeed be a breath of fresh air.
without worries about unwanted, and unexpected, odors.
