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Performing Arts Center

The Paramount Center for the Arts is the centerpiece of the resurgent Downtown Arts District in Peekskill, New York.
Built in 1930, the Paramount is an example of one the grand movie houses from the Golden Age of Cinema.
Today, the magnificently restored theater is host to a broad range of performance genres, from dance to jazz to rock
to repertory to film. Brandstorms has developed a core suite of images and graphics that find use in many ways,
from season calendars to direct mail to posters to the web site drawing interest, and crowds to this wonderful venue.

PCA 75thPCA 80th

As the years rolled on, milestone anniversaries prompted new commemorative identities.


Fueled by an ongoing photographic exploratory of the restoration, a rich resource of images
provided the brand framework for each season's fresh offerings.

PCA brochure09-1

PCA membership PCA membership-2

Throughout the seasons, every touchpoint consistently conveyed the bold, sophisticated brand identity.

ArtsinEdcovArtsInEd pagePCA_One World Festival promo

Community outreach is a core mandate of the Paramount, both scholastically and culturally, creating new chances to design identities.

PCA homePCA inner page

The brand implementation also included an e-commerce enabled web site.

PCA MarsalisPCA Smokey

The brand design consistently shined the spotlight on the extraordinary headliners at Gala fundraising events.


Brandstorms LLC | pbrandon@brandstorms.com | 914.282.5451