The Deans
of 19 colleges of information science and technology at universities
across
North America sought a single identity for the rapidly growing field
they represent.
The core graphic, known within the iCaucus
as the iBeam,
is at the center of an expansive
effort to communicate with a wide range of audiences utilizing every
possible medium.
The iBeam
logo is mated to the theme : "Information.
The Power to Transform Our World."
Click here to examine the Brand Style Guide for this movement in PDF format (5.8mb)
The Drexel
University School of Information Science & Technology was one of
the first
to adopt the "iSchool@"
prefix which is an integral part of the iBrand
effort.
The new identity
is inspired by the legacy brand equity in the form
of Mario, the Drexel Dragon. This presented an opportunity to characterize
the
students as a special breed of seekers in the new professional realm
of
the "Infosphere", a rapidly expanding domain where information
serves society.
Born during the Great Depression, and surviving wars, moon landings and video rentals,
the Paramount has reached the age of 80 as a beautifully restored example of local resolve
and community support of the arts, enjoying the spotlight it deserves.
MailingLists.com
is a service of Infinite Media, itself a manager and broker of list
resources
serving many large and experienced direct marketers. As a sub-brand
of the parent company,
the desire was to brand a resource that could educate novice users of
mailing lists if necessary,
or empower more confident users to act when appropriate. The M-velope
icon finds many uses
in creating visually proprietary nomenclature on the MailingLists.com
web site.
Creative Solutions is the practice of Dr. Randy Green, a psychologist who seeks to empower his patients
with the tools to get the most from their lives - and their essential natures. Through well-honed techniques
that focus on positive self-knowledge, rather than a spate of pharmacological crutches, Dr. Green has shown
many people the path to happiness and fulfillment, illuminated by the light of their true selves.
Formerly
the Peekskill/Cortlandt Chamber of Commerce,
this growing organization desired a change of name, theme
and accompanying logo,to signify the Place, Position
and Purpose it represents to the wider area it now serves.
Peekskill, New York celebrates it's history, community, culture and the fact
that summertime in the Hudson Valley is something special with...a Celebration!
For 12 years Peekskill Celebration has been a high point of the season,
for which a logo celebrating it in illustrative form is appropriate.
The
Procter & Gamble Company decided to allow two brands to
share the stage for a Grassroots Cause Marketing effort targeted at
adoptive pet owners. A solution appeared in the form of a daily
regimen of usage in the home. This helped define each product's role
for the consumer, while driving consumption.
Interconnect
Services Group is a reseller of telecommunications
network services and a hardware infrastructure provider for businesses
and
residences seeking customized, user-friendly advice and service.
This fresh identity, combined with a totally re-designed web presence,
have positioned ISG to compete at the highest level.
Beginning
in 1984, The Finals took on a branded presence due in part
to the development and implementation of this highly merchandiseable logo.
This mark was in use continuously, in a wide variety of media, until 1996.
Marine Surveying
is an esoteric but critical component of the boat
ownership experience. Much like inspecting a home prior to
purchase, a scrupulously performed marine survey goes a long way
toward assuring safety, security and value.
The ASPCA celebrated 140 years of animal welfare activism and advocacy by organizing an event known as the Central Park Dog Walk.
The centerpiece of the program is a character who came to be known simply as Energy Dog, who captures all the joy of a happy, healthy city pet headed for the wide open spaces of Central Park.
Click here for examples of the full promotional program for this exciting event.
Anchin, Block
& Anchin in New Yok City is a financial services firm
with an 80 year history in Manhattan. The graphic above
accompanies an installation of photographic images that travel
through the decades of ABA's association with the city.
The
great wealth of photographic images captured by
the staff photographers of the NBA presented the League with the
opportunity
to brand a lucrative profit center.
The
need to establish global standards for the pursuit of meaningful
measures of audience behavior has led to the creation of this consortium
of organizations which spans markets and continents.
The
Advertising Research Foundation created a first-ever
compilation of the assets and activities which make it a singular
and vital resource for current and prospective members.
This mark is used widely in printed and PDF versions of this effort.
The
New York office of DMB&B Communications lies at the "crossroads
of the world".
An intranet site meant to celebrate this fact and create a place where
all members
of the agency could hang their digital hats spawned this logo.
This logo brings together a rich natural material and its natural application.
A
single symbol needed to capture the essence of a multimedia campaign
working as a call to arms to demand better coffee in the workplace.
Logotype for PlanetX, an age 25-34 funstyle site designed
to sqeeze the most out of the surfing life.
A
simple telegraphic symbol unifies the victims
and those whose empathic response can alleviate
the effects of physical and emotionall trauma.