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Folgers Brand Extension

The name Folgers is synonymous with a sturdy if unspectacular brand heritage. Innovation beckoned in the form of a
truly satisfying reduced caffeine formulation. Have the taste. Half the caffeine. Your choice.

Folgers Lite on the fenceSittin' on the Fence?

Folgers Lite middle of the roadMiddle of the Road?

Brandstorms LLC | pbrandon@brandstorms.com | 914.282.5451