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Consumer/Cause Marketing

Below are examples of corporate/cause programs involving ASPCA, Procter & Gamble, Pfizer Animal Health,
Dial Corporation
, Nestle-Purina and A&P Stores.
All were created in partnership with the Institute for Nonprofit Excellence,
a firm dedicated solely to creating value from the powerful relationships that can be created between
consumers, corporations and causes.


The ASPCA, acting in partnership with the New York City Department of Parks and Recreation, as well as other municipal
government agencies and sponsors, organized an event known as the Central Park Dog Walk. This event created awareness
and raised funds to advance the cause of Spay & Neuter to control population growth and to promote the cause of making
NYC a "No-Kill Zone", effectively ending the euthanizing of adoptable pets.

Below are the master "energy dog" icon, and a vocabulary of activity graphics for electronic tagging, exercise and watering
stations. A tee shirt and button were designed, and the main graphics appeared in promotional media and event signage.

ASPCA energy dog icons

ASPCAdog walk tee shirt
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Sadly, a large number of newly adopted shelter pets are returned due to adopter's lack of knowledge regarding cleaning
and odors. This program explains how Febreze and Swiffer equip adopters with an intuitive daily regimen to ensure that their
new friend will indeed be a breath of fresh air.
Swiffer/Febreeze spread 1Swiffer Febreeze spread 2
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Both dogs and cats living in Shelters benefit from adopters using Pfizer's Revolution® on their existing or newly adopted pets.
Doggy Math covDoggy Math inner pagesPfizer Revolution Kitty Math 1Pfizer Revolution Kitty Math inner pages
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Shelters are provided with this program that encourages adopters to welcome animals into their homes without worries
about unwanted, and unexpected, odors.
Dial coverDial Renuzit pet spray 2Dial inner spread
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