ARM Group Future Activity Plan
Proposals Received: A Summary
GGTAM
ARF, WFA
Improvement of guidelines on specific issues (e.g. Auditing).
ARF,GEAR
Updating.
ARF, ESOMAR
Evaluation of global use of GGTAM.
ARF
Radio research methods
ESOMAR
Transnational TV exchange rates.
EGTA
National contract renewals: regular updates.
EAAA
Global broadcasting media survey.
(cf ORF/GEAR’s Euro-Factsheets)
CARF
EBU, GEAR
Pan-electronic media measurement.
ARF, CARF, EAAA, EBU, EGTA, ESOMAR, GEAR, WFA
Digital Broadcasting
Implications for viewing/listening behaviour
EBU
Future relevance of "channel".
Prospects for competing transmission systems: cable, satellite, terrestrial.
EBU
From the perspective of the advertiser.
EBU, WFA
Implications for research budgets.
EBU
Time budget studies:
Impact of new media upon leisure time, and access to commercial communication.
EBU, WFA
As tools for forecasting.
EBU
Education and promotion to improve use and understanding of audience research.
EBU
Commissioning and publication of special reports.
EAAA,GEAR
ARM Group as dispute arbitration panel
EAAA
Note: The ordering of items is an attempt at logical sequence, not implied importance as a priority for the Group.
PJM: 1.6.99
