25/06/2001

Minutes of the 19^th Meeting of the ARM group

Helsinki, Thursday 31^st May, 2001

Present : Gabe Samuels, ARF (Chairman)

Giovanni Fabris, WFA

Heikki Kasari, GEAR

Dieter Muller, EGTA

Tony Twyman, ESOMAR

Alexander Shulzycki, EBU

Kate Lynch, ARF

1. Minutes of the 18^th Plenary Meeting

The minutes were approved

2. Matters arising

The ARM Website

- Gabe Samuels showed the demo Website " ARMgroup.org" and all commented as detailed below.

- Position Statutes as Benefits to encourage membership for representatives from Latin America and Asia Pacific.

Action

GS to email address to group

• Add Logos of member organizations

Action

All to email to GS

• Replace old press release with more current one.
• Printings - rename as reports and add order form.
• Move all commerce to ARF as have better facility to conduct commerce on continuos basis.
• ARM Logo was agreed by the group.
• Change font to arial to maintain format.
• Check for typos.

There was much discussion about the news section of the site, content, maintenance, legal issues, long term, short term goals and it was decided that an editor should be assigned, and that would be the current chair of the ARM group. Short term it was envisioned that the site would essentially provide a directory function but longer term would evolve to providing interesting documents to the group and to help building membership.

Next Meeting

It was agreed to try to hold ARM meetings around ARF/ESOMAR conferences in order to minimize
excessive travel for all members. An extra ordinary meeting was planned for December in Hong Kong
just before the ARF/ESOMAR Advertising Research Conference (Dec 2-4) to discuss global guidelines
for digital audience measurement (Codename - Digitam). The next ARM AGM would be held around
summer 2002 Radio/TV conference.

Action

GS to email to group venue and date as soon as available.

Tony Twyman Project

It was agreed this was a useful start to thinking about digital but needed updating in preparation for the HK meeting in December. GS stated that a useful process to follow for Digitam would be principles, guidelines, standards and if we could work though principles before the Dec meeting, we'd be in good shape to produce a report soon after.

It was agreed to have available for the December meeting a document covering the following:

1. Definition of landscape in technical, practical and economic terms (SWOT Format).

2. Broad vision of the issues for all parties involved (Box sellers, Broadcasters, Media agencies).

3. Broad principles.

Action

TT would update his report then GS would circulate via email list server for comments.

DM also to ask Gerhard Franz if he could act as editor. Budget would need to be approved for this task.

Budgets

4 members agreed to pay membership fee (ARF, ESOMAR, WFA and EBU (pay in kind)).
Egta and Gear did not approve membership fee and as such are not full members.
GS to send invoices to all for 2000 by end of June and for 2001 before end of the year.

Statutes

Designated representatives. GS encouraged all groups to have 3 designated representatives to ensure
all parties are heard at all meetings.

Action

All agreed to send names and contact details to GS.

GGTAM

It was agreed to move sales over to ARF and encourage dissemination of report in electronic format in future.
GS raised the issue of updates/ addendum's and requested a more detailed section on auditing.
It was agreed to start an addendum on auditing and think about updates in terms of the digital landscape,
preferably following a successful start on the project for December.

Action

All present agreed o reread GGTam and identify any other areas in need of update.

GGRAM

Issues were raised regarding the validation of Audio meters, both methodological and technical and a proposal was discussed to form a joint ARF/ESOMAR radio lab to look at the following:

- Technical
- Methodological
- Guidelines
- Auditing procedures

TT raised the issue of what the ARM role should be - Publishing guidelines or Setting up labs?
Further discussion raised involvement/initiator of lab/tests/philosophical issues of what is an exposure.

All agreed this was an important area to get real validation on early as the future of TV measurement
could include audiometers.

It was agreed to bring this up at the Athens meeting with ESOMAR to decide next steps.

2006 Scenarios

GS distributed some 2006 scenarios for review and comment.

ARF D-Map Project

GS presented brief outline of this and promised to email to group.

All then discussed a brief overview of their current TV research perspectives.

New Officers

GS then handed the chair of the ARM Group to GF and Vice Chair to AS.

The Meeting was then closed.